Karma

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Karma Fair Trade & Organic Drinks 250ML

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Karma Cola’s original recipe is made with Fairtrade organic cane sugar and real cola nut grown by the Mende and Temne people of Sierra Leone.

Part of the proceeds from each bottle go to cola growers’ families.

Karma Cola tastes great because we've taken care to find authentic ingredients.

You can recognise and pronounce everything that goes into our original organic cola recipe. There's no secrets, preservatives or anything artificial. We have nothing to hide.

    WHAT GOES AROUND COMES AROUND

    The Karma Cola Foundation ensures the communities we work with benefit from every Karma Cola sold. Take a few minutes to read how.
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    THE KARMA COLA FOUNDATION

    We believe what you drink should not only taste good, it should be good for the land, good for the people who grow the ingredients and as good for you as a fizzy drink can be.

    Back in 2010 we made our first few bottles of Karma Cola using a bag of cola nuts sent to us by our friends in Boma, a small village in the Gola Rainforest in Sierra Leone. We’d learned that the world drinks more than a million colas a minute but none of the money went back to the people who originally discovered the stuff. So we made a drink to fix that.

    THE KARMA COLA FOUNDATION

    We set up the Karma Cola Foundation to make sure the people who grow our cola get something back from the people who drink it.

    The people we work with in Sierra Leone want the same things as us. They want to send their kids to school and they want to be self-sufficient. Sometimes this can be as simple as having food stored safely away for the rainy season that will inevitably come. The Karma Cola Foundation gives cola farmers and their families this independence through trade and supporting projects to develop infrastructure and education.

    THE KARMA COLA FOUNDATION

    The Karma Cola Foundation was founded on the guiding principle that the eight communities we support know what’s best for them.

    When we first started trading cola with villages in the Tiwai region of Sierra Leone we realised they needed more than the money we pay for cola. After a ten-year civil war they needed to rehabilitate their rainforest farms, rebuild their villages, and earn an income.

    We set up the Karma Cola Foundation to make sure that if we grow, they grow too. This isn't aid, it's a straightforward trade. We believe the best form of support and economic independence is an equitable commercial relationship and mutual respect.

    Karma is the ethos behind the business – the more Karma Cola we sell the more good we can do.

    The Karma Cola Foundation doesn’t tell the people in the Tiwai Community what to do. We want them to be independent. They decide on the most important projects to fund, along with our partners on the ground, German charity Welthungerhilfe and the African Agro Forestry Farmers Association. The Foundation is headed by Albert Tucker, a Fairtrade advocate and former director of Twin Trading and Divine Chocolate, both pioneering Fairtrade companies.

    THE KARMA COLA FOUNDATION

    To date, representatives of the community have decided to build the Makenneh Bridge, joining old and new Boma and ensuring the safe transportation of people and supplies.

    They’ve also provide scholarships for more than 60 young children to school, supported five primary and secondary school teachers in a community run school teaching 270 children; built two rice-processing centres to secure food supply; supported an educational HIV/AIDS theatre group; erected meeting-houses (barri) and a guest house to rent out to visitors, funded medical supplies during the Ebola epidemic, rehabilitated rainforest farms, developed a seed bank for future seasons, helped a group of entrepreneurs start up their own small businesses, set up an adult literacy programme and trained community organisers and leaders.

    FAIRTRADE

    Karma Cola may be just a fizzy drink but we’re serious about looking after the people who grow our ingredients. That’s why we wear the world’s most recognised ethical label — Fairtrade

    The Fairtrade system was put in place to protect farmers who were historically exploited by big businesses trading commodities from developing nations. It enables growers to be in control of their own business on their own farms and their own terms.

    Over 1.2 million small farmers and workers across 66 countries benefit from Fairtrade. Fairtrade International have also established environmental rules for farmers, including the banning of 120 chemical sprays. The Fairtrade movement has introduced us to small farmers around the world and helped us source the ingredients that make our drinks good for the growers and good for the land they’re grown.
    FAIRTRADE

    We’ve been named one of The World’s Most Ethical Companies by The Ethisphere Institute for two years in a row and we’ve been awarded ‘The World’s Fairest Trader by The Fairtrade Foundation.

    We get Fairtrade ginger for Gingerella and vanilla for Karma Cola from the Sri Lankan Rainforest Garden Growers Association. They reinvest their Fairtrade premium to develop their 100% organic, chemical-free, rainforest farms. Fairtrade cola didn’t exist in Sierra Leone or anywhere in the world which is why we had to set up our own system and created the Karma Cola Foundation.
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    ORGANIC

    We’ve searched far and wide for the most delicious organic ingredients to make our drinks. We choose organic produce because we believe in treating the planet like our own backyard and choosing ingredients grown with care

    Organic farming puts less stress on the land to get more out of it. It’s defined by the absence of chemical fertilisers, pesticides, herbicides or insecticides. This is good news for the land and the people living in and around these farms. It’s also good for flavour as the produce tastes just as nature intended.

    In The Silent Spring, the book that launched the modern organic movement, Rachel Carson reasons that the intensified, industrialised agriculture of the last half of the 20th century has been silencing the very things that help plants thrive; the birds and the bees.
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    Sadly, the biodiversity of rainforests, like the Gola Rainforest where our cola is grown, are threatened by an insatiable appetite for cheaper food grown on a massive scale. Jungles are cleared to make way for cattle farms, palm oil plantations and mono-cultures of high energy-yielding biomass like sugar beet to convert to biofuel.

    We’re doing our part to show that it’s possible to grow great tasting organic and sustainable crops in regions like the edge of the Gola Rainforest where our cola comes from, in Matale, Sri Lanka where we get our ginger and vanilla and in Maharastra, India where farmers of the Suminter Organic Farmers Consortium grow the organic and Fairtrade sugar we use in our drinks. Take a look at the ingredients we use in Karma Cola, Gingerella and Lemmy. You’ll see we have nothing to hide.

    Carbonated Water, Organic Sugar, Organic Gluten-Free Barley Malt Extract, Natural Cola Flavour, Organic Lemon Concentrate, Natural Vanilla Flavour

    Please note that although we endeavour to ensure that the product information displayed on our website is accurate and up to date, Products and their ingredients are liable to change. Due to this, You should always read the label before consuming or using the product and never rely solely on the information presented here.

    Per 100ml Energy 176kj / 42kcal Fat 0g of which saturates 0g Carbohydrates 9.8g of which sugars 9.6g Protein 0g Salt 0.5g

    Delivered to you through our carbon-neutral supply chain in paper and cardboard packaging

    Read more about our Ethics & Sustainability

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    We provide free of charge 365 days returns and exchanges

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    Our returns service is paperless, carbon-neutral and speedy. We will usually make your refund or ship exchange a few days after you have made your return

    You can return for a refund or exchange as many times as you like during this period, it is always free of charge both ways

    You can also return your fashion purchase to be recycled into new WVS outsoles and uppers

    Please let us know if you have any quality issues or are unhappy for any reason. We'll always refund or replace your purchase if there are any issues

    We provide free of charge 365 days returns and exchanges in most countries

    This is our European website which only provides delivery to Europe. You can change the website to select another delivery country

    Deliver to another country

    Our contact and FAQ page is being updated right now.

    In the meantime please email will@wills-vegan-shoes.com or DM us on Instagram, Facebook or Twitter and we will get straight back to you.

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