Ethics and Sustainability
We believe that if we all try to Make a Positive Choice we can create positive change in the world.
It is why Will Green started Will's Vegan Store in London in 2012, and it is still how we make our decisions today.
Where our shoes are made, who makes them, what they are made from, and what we are doing about our emissions.
Always and forever vegan.
We have been a vegan company at the front of vegan clothing and vegan fashion since we were launched in 2012 by our founder Will Green.
We only use vegan materials, from the uppers and linings to the glue in our fashion, and only sell vegan groceries and lifestyle products.
You do not need to be a vegan to enjoy vegan products.
Whether you are learning about veganism or have followed the vegan way of life for years, they are for everyone. The journey is yours to define.
If you are working towards wearing vegan clothing or introducing vegan alternatives into your diet, that's what the world needs.
Through helping people worldwide live a more positive life, we have become a part of the vegan lifestyle and the go-to name for vegan fashion.
We believe we all need safeguarding.
We don't believe in doing something to protect animals whilst harming humans and the planet.
We are all animals. All life needs safeguarding. We need to protect the environment we share.
We are a cruelty-free vegan store.
There is always a story behind a low price.
Our fashion collections are made in Italy & Portugal under European Union employment, discrimination and health & safety law.
We are part of the ethical clothing movement.
Our vegan products are ethically made. Our workers are protected.
They have rights that cover:
- Working hours, time off & annual leave
- Equal pay
- Maternity
- Parental leave
- Anti-discrimination
- Compensation for discrimination victims
- Agency worker protection
- Health and safety
Bio-based vegan leather.
Most of our footwear and accessories are made from Italian bio-based vegan leather, made with 62–66% plant-origin renewable materials from cereal crops, on a viscose backing fabric made from eucalyptus.
The remainder of the composition is polyurethane, so there is still some plastic in this material. Because of the nature of the material, it is not biodegradable.
Our vegan suedes are made from 100% polyurethane. We are always looking for alternatives with a higher plant-origin content.
Our packaging is plastic-free.
We do not use plastic bags or plastic packaging.
Everything we send your order in is paper or cardboard, and can be recycled with your household paper collection.
When you open your parcel you can expect:
- Untreated paper shipping bags
- Untreated cardboard boxes
- Untreated paper parcel tape
- Shredded cardboard from recycled boxes in our warehouse
We measure our emissions and work to a plan to reduce them.
We measure the greenhouse gas emissions from everything we do, from making our vegan products to running this store and delivering your parcel, following the Greenhouse Gas Protocol.
Every year we set reduction targets, invest in projects that cut emissions inside and beyond our supply chain, and report our progress.
This is certified through The Climate Label, an independent standard run by The Change Climate Project.
The Climate Label does not mean our products have zero environmental impact. It means we know our emissions, we have a plan to reduce them, and we are measured against it every year.
We don't go on sale.
This is the only place you will see this sign in our online vegan store.
We don't have a spring or summer sale and we don't take part in Black Friday.
We don't do fast fashion. We don't discount to sell more.
We design and manufacture our styles to last, so you buy less.