Classic Straight Leg Recycled Denim Jeans

The classic straight leg is the jean everything else is measured against — it sits at the waist, falls straight through the leg with no taper and no flare, and gets on with it. Ours is cut in a heavyweight dark indigo denim and made in small batches in Italy by a factory that does nothing but denim, then stone-washed to that worn-in look from the first day you put them on.

The denim itself is the part we're proudest of. It's made from recycled production waste — the yarn discarded at the start and end of the dyeing line during normal denim manufacturing — which saves 65% of the water the standard method uses and is certified by the Global Recycle Standard (GRS). It's dyed and finished in a northern Italian mill using natural, biodegradable indigo; the mill has held Detox Mill status since 2016 under the Greenpeace Detox protocol. Even the stone-wash uses a sustainable alternative to pumice, which avoids the waste sludge and the extra water that traditional pumice demands.

It's a proper five-pocket build: a button fly, golden contrast stitching, brass rivets at the stress points, and a recycled felt back patch. The denim is rigid and heavier weight, so it starts firm and softens as you go, moulding to your shape and fading into lighter blues that end up particular to you. Wash them rarely and those wear patterns come through all the more.

Straight leg is the easy one to wear. Down with a tee and trainers, cosier under a chunky knit or an overshirt, or sharpened up with a shirt and boots — and they take a turn-up well if you want the hem to sit higher. A relaxed, versatile cut that suits most shapes without pulling tight or hanging loose.